Corporate Apparel for Street Team

When using a street team in a guerrilla marketing endeavor, be sure these brand ambassadors are dressed to make a positive impression. Brand image and consistency is important when thinking of what corporate apparel to put on your street team. Ultimately you are the one that knows your corporate personality and identity but these entities are also derived from public opinion so take care in how your street team is presented. When doing street marketing, corporate apparel is not only important in identifying what company the street team represents but their attire helps to create a brand image.

Brand image or how your audience perceives your brand is important in designing the uniform for your street team because you not only want to be consistent with company objectives and values and but also you want to be creative. Are you a liberal company that will allow tattoos or body piercing to be seen or are you more conservative and want everyone to wear the same hair, pants, and shoes? How do you want to be perceived?

You don’t want to cause brand confusion with a variable like dress code that can easily be dealt with.